Everyone wants to know how to get from Good to Great. Still. What puzzles me, why aren’t they asking, how to get from Crap to Good?
If every business was just good, without greatness, life would be a dream.
But it’s not. Why? Because becoming good it not a catchy phrase, and not a buzzword to impress management. Still, “good” is so much better than “crap”, that it’s worth considering.