Alex Leonov's Blog

Is every company a technology company today? Yes, and no.

Yes, because the technology has reached that stage when it becomes a necessary core discipline in any business. Just like electricity did, and then phones.

No, because having technology underlining everything in the business doesn’t make you a technology company. Otherwise, we’d all be “accounting companies”, or “marketing companies”, or “sales companies” - after all, we all need accounting, we do marketing, and we wouldn’t survive without sales.

So, the better questions would be “does every company need technology?” - to which the answer is resounding yes.