Alex Leonov's Blog

I have my own models for all areas I consult in. What I’ve found, is that people tend to remember catchy words, or funny acronyms much better than just descriptions and lists of points.

Now I’m spending quite some time with thesaurus to polish my thinking, and it results into ABC models, SLIC websites, CHANGE frameworks, and so on. Words have power. Words within words have even more of it.